As a UX Designer for Resonate.ai, I helped define an experience of how machine learning and A.I. can aid users sound more trustworthy and confident
Our client Resonate.ai approached us with a machine learning algorithm that can suggest the "tone" of any content. Our challenge was to design a delightful experience for financial marketers to use the product.
We designed and delivered prototypes for an application which can make tone suggestions in a web-based document editor and a plug-in for email applications. The feel, voice and tone for the product attempts to mimic Scarlett Johanssen's movie personalities.
As a team, we interviewed the client and summarized a starting M.V.P for the product as:
Excerpts from interview with Dhaval Bhatt, CEO of Resonate.ai:
Usability testing on existing product led us to remove non measurable tones like "joy", "anticipation", and "popularity" from the existing product classifiers. We summarized the outcomes:
Screenshot of existing product:
We presented a product vision and strategy based on what the layers are of telling an effective story
Product vision strategy:
As part of the final delivery, we made a video of the mockup of the product vision for resonate.ai for financial marketers
Video of product mockup:
We started with interactive paper prototypes to mimic product features which was used to identify and prioritize necessary features. It also led to further research on identifying classifiers.
Photograph of paper prototype:
We reiterated designs through low-fidelity clickable slides-based rapid prototypes for different personas to gather feedback and effectively communicate functional design details to the client.
Screenshots of slides from rapid prototyping presentation:
We make mockups
Mockup of web application with score detail:
We made more mockups
Mockup of inline email-based tone editor:
We studied inline suggesters and document composers:
Learning from existing products:
We identified personas in Financial Startup Markets, and used these personas in prototypes to deliberate on features:
Personas representing Financial Startups:
I generated a 'feature and user flow' map for developers to easily understand the complete product flows and scope the development efforts requried in engineering the product.
Detailed User and Structural Flow Map:
We Synthesized the complete research and ideas into a phase-wise product roadmap. This included creation of an clear vision and feature plan for an Enterprise version for the startup product: